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Best Alternatives to Google Analytics
2 options ranked by Trust Score · April 2026
About Google Analytics
The most widely used web analytics platform. Track user behavior, conversions, and marketing campaign performance across websites and apps. Free tier covers most small to medium businesses.
AnalyticsWeb TrackingFreeGoogle
Top Google Analytics Alternatives
PostHog
Trust Score 81 · Good
81
Open-source product analytics with session recording, feature flags, A/B testing, and funnel analysis — all in one platform. PostHog can be self-hosted or cloud-hosted.
TypeScriptPythonOpen-source
Free tierView profile
Mixpanel
Trust Score 76 · Good
76
Product analytics platform focused on user behavior and conversion funnels. Excellent for understanding how users interact with your product and optimizing conversion rates.
Product AnalyticsEvent TrackingPaid
Free tierView profile
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Trust Scores are calculated weekly from real-world signals — npm/PyPI downloads, GitHub commits, stars, and Stack Overflow activity. Higher is more actively maintained and widely adopted.
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